Sales And Marketing 12 top tips
May 30th, 2008 bySales and Marketing 12 top tips
1 – Let customers feel that they have a chance of getting a say in your marketing decisions by listening to them. The best way to do this would be to reply to their messages or questions in your blogs or social networking sites.
2 – Readers find newsletters to be more credible and believable than ads. Publishing a good newsletter helps establish your company as an authority and leader in its field.
3 – Newsletters have a longer shelf life than ads and are more likely to be read by multiple people.
4 – One way of attracting prospects is by having a “marketing hook.” A marketing hook is something to grab the attention and spark the interest of a casual browser.
5 – When writing articles for your newsletter or blogs, tell your story to your readers by not letting them feel that we are selling something to them, even if that is the truth.
6 – Place your keywords in relevant places, preferably at the beginning, middle, and bottom part of your webpage.
7 – Use of blogging to gives them a rare opportunity of carrying on a conversation with customers almost as valuable as meeting them face to face.
8 – Knowing your product life cycle and by keeping records of customer feedback will facilitate your marketing decisions.
9 – Reward your regular customers from time to time to keep them coming back and to spread news about your business.
10 – A cheap price does not necessarily mean more sales coming in.
11 – To ensure optimization of your website, one very important thing to consider is NOT to use flash and other multimedia effects.
12 – Build a good reputation. This would benefit you long term. Customers want to buy from a company with a high credibility.
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