Advertising specialties have a vast level of pricing. Items can range from $.03 each, upwards to $1000 each, or sometimes even more, depending on the item and the purpose of giving the item away. The best approach is to determine what the best item is for the purpose. Make a list of several different possibilities, as the first item may not be available. Determine a budget for the advertising specialties. This will narrow the possibilities on the list. Make sure that all of the items on the list can offer the message or logo you with to promote on the item. Sometimes, the item is either too small or the message is too long for the item to contain it. Again, this will narrow the possibilities on the list. Now that the list is down to two or three items, shop around. With the figures in the billions for sales of promotional products in 2007, there are a lot of different companies competing for your business. Bulk quantities will offer you the best prices. The more items you order, the less it will cost per item.

Advertising specialties can be as simple as a pen or a note pad, and as grand as a computer or a car. One company offers a “career car” to sales leader who qualify. Since 1969, this company has offered more than 100,000 qualifiers the privilege of driving a promotional car. Other incentives include an expense paid vacation, television sets, and jewelry{1}. True, these are lavish items, but the incentive to produce is much stronger with rewards such as these.

The most popular and influential advertising specialties in 2006 were wearable items. Capturing over 30% of the share in overall products sold, these items offer style, comfort, and high visibility for the brand being advertised. Items can be as simple as a baseball cap and as elaborate as an outdoor jacket. Imprinted baseball caps range anywhere from $1.00 to $5.00 per cap, depending on the quantity ordered and the detail in the quality of the cap. Branded tee shirts can range from $3.00 to $6.00 per shirt, also depending upon the quality and the quantity of the item.

There are many opportunities for you business to express itself in a variety of ways. Employee incentives may be more expensive but the business will certainly reap the benefits. Wearable items offer a practical use for the recipient and high visibility for your company’s name.

Chris Miller is the owner of www.promopunch.com which specializes in custom imprinted products for promotions, marketing, giveaways, corporate gifts and tradeshows.

To learn more, visit www.promopunch.com and contact Chris for expert advice and support with your current marketing campaign.

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