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Super Sized Oz Free Classifieds

Thursday, March 20th, 2008

OzFree have stood firm to it’s philosophy of being easy to use, accessible and free. The site is spanking ready to solidify it’s force as Australia’s leading classifieds with three additional features.

1. OzFreeOnline Classifieds now includes EBay listings.

You can now find everything on one site! The site’s battle cry stands that “the best things in life should be FREE”. Why pay if OzFree can simplify things, all you need is to register to avail membership to the site then you can post your free ads or browse to other listings with guaranteed free exposure to every inch of Australia. And now with the inclusion of Ebay listings, the choices on classified ads gets more diverse. More…

2. OzFreeOnline.com AD Alerts

To make it easy to find the listings you’re searching for, you can subscribe to AD alerts and the site will email you when listings matching your keyword are posted on OzFreeOnline.com.

Just enter your EMAIL address and KEYWORDS below for the section you’re searching. You don’t have to be a member to join, you won’t receive spam, and you can stop your ad alerts at any time.

Each time you create a new alert, you will be sent an email with a link you must click to ACTIVATE the alert.

3. Verified Seller Registration.

By becoming a verified seller you can have an extra recognition by showing customers that your identity has been verified by OzFreeOnline. You can receive the Verified Seller logo on all your listings, providing buyers with increased confidence in dealing with you.

To become a Verified seller, if you are already a member, then just apply using the online VS registration form. If you are not yet a member, register and then visit back again and apply for VS status.

You can register using three easy options:

1. Online Registration - To register online, you need a current credit card then fill in the application form below which is hosted on a secure server and fill in the information required. You will then be charged a non refundable fee of $1 to your CREDIT CARD (Debit Cards not accepted) and on complete verification from OzFreeOnline Admin, you will have the Verified Seller logo added to all your listings.

2. Email Application – You can also become a verified seller by emailing a scanned copy of your drivers license, copy of a bill relating to the address on your license to mary@ozfreeonline.com.

If you are a business, send a scanned copy of your company registration. Do include your OzFreeOnline username with your application then a staff will contact you about VS status.

3. Postal Application – Another way is through sending a photocopy of your drivers license, as well as a bill relating to the address on your license. Or if you are a business, send a photocopy of your company registration. Just download the postal application form for Individuals or Business on the website.

Sign up for free now because your ads don’t sit idle here. It’s not called OzFreeOnline for nothing.


Mei recommends Oz Free Online Classifieds site for your online resource of best buy sell trade deals and Smart Online Shopping Blog for latest news.

Popularity: 15% [?]

Why Flyers Work

Wednesday, March 19th, 2008

Advertising flyers are one of the most effective marketing vehicles that one’s company can utilize to generate leads to increase sales. Whether you’re promoting a product or service, or an event, that one club flyers printing piece for example can definitely help you get the word out.

In fact, many marketers would argue that these pieces of paper, whether full color or printed on glossy stock can provide you with the result you expect – an increased turn out of revenue.

And not only is it an effective way to reach out to your target audience, your flyers are so cost effective that you will be able to save your budget as well as your time.

But others believe otherwise. According to them, flyers don’t really provide the opportunity you need to successfully run your advertising campaign. For one thing, these pieces of paper cost anywhere between $100 to $200 on the average when printed. This is especially true if you’re just looking at a few club flyers printing pieces to announce your special event.

Second, your print ad has an expiration date that links to your event or product and service. This would mean that you would eventually have a stack of useless flyers lying around if you haven’t been able to distribute all of them.

Third, some would even argue that flyer printing using CMYK inks can be detrimental to the environment because flyers are being littered all over, especially those that have not been able to get in the hands of potential customers.

Nevertheless, despite all of these arguments, I still believe that flyers do work their magic when it comes to promoting your business to your target audience. Its effectiveness however, depends on the quality and value you provide in your print ad. And don’t forget too the importance of where you’re distributing them.

When you are able to get them in the hands of your target market, then your flyers will work their hardest to promote your business. Let’s face it, any type of print ad, be it brochures or posters, if they don’t go to where they should be will not be effective at all. The key is to hand them out to the right people, and not just to everybody that comes your way. The more you focus your distribution, the better it is for the right prospects to respond accordingly and take action on your message.


For more information, you can visit this page on http://www.printplace.com/printing/printing-flyers.aspx and http://www.printplace.com/printing/club-flyer-printing.aspx

Popularity: 15% [?]

Create Fans Not Clients

Monday, March 17th, 2008

I remember it well. I was 12 years old when I heard Eric Clapton’s first solo album. I can tell you where I was. I can tell you the first song I listened to. (It wasn’t the first track.) I can tell you that I was an instant fan and have been ever since —- so much so that my oldest child, Erika, is named after him.

Mr. Clapton has had his ups and down in life — battling alcohol and drug addiction as well as depression. Sometimes these battles led to inspired works; sometimes they led to songs and albums that caused some fans to determine that “Slowhand” had lost it.

I, however, am not your average fan. For whatever reason, the sound that emanates from his guitars captures me … inspires me. Sure, I know when he has produced a clunker. It happens. But as a true fan, I know he will be back with something that touches me in the same way “Let It Rain” did all those years ago.

How would your business be affected if your clients thought about you in the same way as I do about Eric Clapton? Would it increase the number of clients you have? Would you get more referrals? Would you be able to increase your fees and your profits? Then you have to convert the people who hire you from clients to fans. How do you do that? It’s not as difficult as you may think.

First, determine who your most profitable clients are. Once you have that information, ask those particular people why it is they do business with you. Then ask them what else you could possibly do for them to make their lives or businesses better?

Before you go any further, realize that you now have to take the information you got from your best clients and interpret it to determine what it is that they actually meant. For instance, one of the most popular answers you may get is to make it easier to get in contact with you. Does that mean they want you to answer the phone more often, instead of your voice mail answering? Does it mean that they want to be able to reach you by e-mail and be assured that you will respond within 24 hours? If necessary, contact those clients again and ask probing questions until you know exactly what it is they want.

Now you need to create a plan that not only addresses what it is that your clients want, but also one that blows them away. If it is important that you get back to them within 24 hours, perhaps you can devise a way to get back to them within six hours. Just be sure that you can consistently provide whatever it is you decide upon.

When I owned a publishing company, we sold the magazines and books directly to our target audience. We also sold products that pertained to the subjects discussed in the magazines and books. When customers ordered the publications or products, they could count on the items being shipped within 24 hours … without fail. I could count on one hand how many times we missed this promise over the course of 15 years. We also promised that we would not be out of stock, and if we were, the customer received a discount.

Another promise we made and consistently delivered on was that if a customer did not receive an issue of a magazine — for whatever reason, such as getting lost in the mail — then we shipped another one to them by first-class mail on the same day that they notified us. And … we added another issue to the length of their subscription just because they had to go out of their way to contact us.

So what did all this do for us? It turned our customers into fans. The positive word-of-mouth advertising and referrals we received was astounding, and what might at first blush appear to be unprofitable practices were actually very profitable.

You see, our customers knew we cared about them. There was a real connection, and they realized that they could count on us. And in the few instances when they were disappointed, they knew we would not only make it up to them, but that we would also go beyond what anyone else would do.

That’s what Eric Clapton does for me and has been doing so for almost four decades. If his next release isn’t up to my expectations, I’ll eagerly await the one after that. Why? Because I know that in the long run, he is going to provide me with something that others simply do not.

That is exactly how you want your clients to feel about you. Then you no longer have a list of clients, you have a list of fans — fans who look forward to working with you … fans who know that you care about them and are there for them. Then the referrals and the profits will roll in in numbers you previously had only wished for.

One more thing. Think about how your prospects will feel when they look at your web site or marketing materials and see “Our Fans,” as opposed to “Our Clients.”


Peter George is the marketing coach and trusted advisor to self-employed professionals. Get his FREE “How to Get More Clients and Make More Profits” at http://MoreClientsMoreProfits.com

Popularity: 36% [?]

Brochure printing services and what it can do for your business

Tuesday, March 4th, 2008

Brochures are virtually the brand ambassadors of your business. Right from depicting what your business stands for, to sending out the correct brand attributes there is a lot a brochure can do for your business. If you want to accelerate sales statistics and stay ahead of the competition then it is time you took advantage of brochure printing services.

A touch of sophistication via brochure printing services

Instead of sending out emails that might most likely go out as spam in your recipient’s inbox, it is time you took a classier route! You can add more professionalism and sophistication with the help of high quality brochure printing services. You can employ the usage of good quality graphic designers as well as printing staff in order to create a stunning set of brochures. This will not only place your business in a good light but will also enable you to stand apart from the crowd.

Brochure printing services can create a winning impression!

With high quality and stunning brochure printing services you can really create a positive impression on a customer. Right from the correct usage of colors (in accordance with your brand identity and attributes) to the unique designs that you use in the brochure, all of these aspects can certainly help customers in recognizing your brand better. On the whole, brochures are a fantastic way to ensure brand recall in customers.

Quick turnarounds with quality brochure printing services

The great thing about high quality brochure printing services providers is that they never compromise on deadlines. They know your business is important to you and that product launches are crucial. Hence, they take extra care in ensuring that your brochures are delivered in time to be in sync with product launches. That way as soon as your product is released to the market, you also have a ready set of brochures and literature to send to customers!

Convenient online searches for Brochure printing services

With the advent of the Internet today, you can easily obtain very high quality brochure printing services without any effort at all! All you need to do is to perform a search in one of the many popular search engines in order to arrive at a list of providers. You can even check out their ratings and reviews online to see if they are reputed sites or not. Then once you have decided on any service provider, you can commence the work. You will be happy to note that all correspondence is via email and chat. That means it saves you the hassle of searching for a local shop for printing.

Holistic marketing campaigns with brochure printing services

You can actually create an entire marketing campaign that centers around your brochures. When you leverage high quality brochure printing services, it is only natural that everything from web copy and design to emails are centered on the theme of the brochures. This helps your organization create a marketing campaign which is truly harmonious and is in accordance with brand attributes.


John Mahoney is a freelance author who writes about various technology related subjects. For more information about John visit his website:
www.techstore.ie

Popularity: 13% [?]