Three Things You Can Learn from the Lunar Real Estate Boom
Copyright 2003, John Calder

Today I received a very odd email. I got a real long laugh out
of it, yet I thought keeping the message could serve real
purpose in helping me deliver my message to you.

I am still laughing about the Lunar Land Rush. It seems that
for the past 22 years, Dennis Hope has been selling acres of
land on the Moon! He has sold over 300 million acres of land
on the Moon for $29.95 per parcel!

Believe it or not, this is not a scam. Instead it is entirely
legal. The entities that held the responsibility for stopping
this program within international law failed to file the legal
paperwork necessary to have invalidated this real estate
program. The responsibility --- had it been exercised ---
belonged to the United Nations, the U.S. government and the
Russian government.

The failure to act has made the sale of tracts of the lunar
landscape perfectly legal throughout the entire planet earth.

I was laughing hard until I realized that Mr. Hope had sold
over 300 million acres of land to more than two million people.
I got out my calculator and figured Mr. Hope's income three
times before I would accept that he had earned nearly $9 billion
dollars! Do the math yourself: 300 million multiplied by $29.95
equals $8,985,000,000!


THREE THINGS YOU CAN LEARN FROM THE LUNAR REAL ESTATE BOOM

Believe it or not, there is something about this story that
will help you discover unrealized profits in your business.


Lesson #1

People are willing to spend money on anything, so long as they
believe they are going to get something out of it. In this case,
the best his customers can hope for is bragging rights, a good
laugh or something to pass down to their great, great, great
grandchildren.

There is nothing in today's science that would give someone the
hope that they will get to enjoy their lunar real estate during
this lifetime! So why else would people buy these tracts in
such great quantities?


Lesson #2

I believe that Mr. Hope knew that I would think his plan was
funny, in fact, I would venture to suggest that this was part
of his marketing plan.

In the end, Mr. Hope has laughed himself all of the way to the
bank. He has earned more money in 22 years than most corporations
could hope to earn in a lifetime.

And look at the Lunar Embassies cost of doing business. Shoot,
this program is nearly all profit. His only cost of doing
business is his advertising costs and the cost of hiring an
accountant to keep his checkbook balanced. That is a real
tough life.

By the very nature of the Lunar Embassy and its real estate
venture, Mr. Hope will continue to have stories written about
him and his program. Having been mentioned on CNN and Late
Night with Conan O'Brien, he is receiving millions of dollars
in free publicity and advertising for his business. In fact,
I am guilty of helping him too, by sharing this article with
you today.

The lesson here is that if your marketing plan is good, you
can sell an exhorbinant amount of anything you want to sell.

Think about it, Dennis Hope is selling real estate in a place
where few people can actually travel. In fact, I am willing to
gamble that 100% of all of his customers will never actually
be able to physically enjoy the real estate they have purchased.
Not one of them will actually set foot on the property they
have purchased.

He might as well be selling air! No one needs lunar real estate.
No one in this generation or the next few generations will be
able to profit from the real estate that has been purchased on
the Moon.


Lesson #3

The most important lesson that can be learned from Dennis Hope
is to believe in yourself and your ideas. Let Mr. Hope give
you hope in your future.

Can you imagine the reception Dennis got from his friends and
family when he told them that he was going to sell real estate
on the Moon?

I can hear the laughter bursting through the threads of time!

"Son, let me ask you an important question. Why would an Eskimo
buy ice? He has ice all around himself. He does not need it and
will not want it. No one needs or wants to own a piece of the
Moon! Son, do yourself a favor and get yourself a real job."

I am sure that Dennis has laughed at the advice he received in
those early days... and I am certain that he has probably done
so at least 300 million times.


IN CONCLUSION...

No one can make your dreams a reality except for you. Do not
let the naysayers end your dreams. Stick to your guns and stick
to your goals. No matter how far-fetched your idea might seem,
there is a chance that it could be a very profitable idea.

Read all about the Lunar Land Rush and how you can buy your own
acrage on the Moon:

http://www.bargincastle.com/?cni=86&cnp=42

John Calder is the owner and editor of http://www.TheEzine.Net Subscribe Today and get real information YOU can use to help build your online business today.

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