If I hear the word Popup again, I am going to scream!!!
August 18th, 2006 by Xavier MediaIf I hear the word Popup one more time, I am going to scream! This is my reaction every
time I read this word in a subject line of an Email or a headline of a webpage. I think
everyone is tired of and confused by this technology by now. This is usually the problem
with Internet marketing: you learn it on your own flesh, so to speak.
You go to a webpage and another window slides open under it or to its side. Do that
several times and, if you are not lucky, your computer might get tired, not to mention
your eyes and brain. It is very tasking to deal with these popup pages. And most browsers
allow you to get rid of the option altogether. You find yourself trying to avoid websites
which use that, unless the offer is to your liking and you want to join the specific list. But
very often the very technology itself turns your resistance on.
But then you read your marketing newsletters and see it over and over again: using
popups on your websites can dramatically increase your sales rates. You can obtain more
leads for your lists, get more people to join your contests or enjoy your special deals, etc.
Here the dilemma grows: if you don’t like this technology, the chances are probably very
good that your prospects are not very fond of it either. You don’t wish to bother them or
cause them to have an unpleasant experience with your website, but you still want their
details or signups. So what do you do?
Everything was tried until now: popovers, popunders, popups, sliders. Anything you
can think about. But now a new trend is showing up. And it has a perfecct solution to this
paradox.
Instead of opening up a new window and getting the same old reaction from your
audience, which you know all too well yourself, you simply place your ad on your page.
It is a simple code you insert and the important message, subscribing form, one-time deal,
appears wherever you wish on the page itself and in the format you specify.
The advantages are obvious: no browser will block this, since it is not intrusive to the
eye. No windows open up and clog your prospects’ attention or thoughts. And, most
importantly, no prospect has any reason to feel any resentment toward this type of
presentation, because it is easy to enjoy and not tiresome, not to mention, doesn’t carry
with it the infamy of the popup.
And, interestingly enough, the inventor of this system is Armond Moran, the marketer
who developed the famous software called Popup Generator, which allowed anyone to
enter some basic information according to their needs and produce the Java script needed
for creating a popup window. Later on, when this format became problematic, he got
creative and invented the popovers. And now, after understanding the dilemma of the
paradox mentioned above, he has come up with the Focus Generator, which offers a
solution that can benefit all sides.
This article is not a review of this software, but rather a look at the great idea behind it.
You could probably create this method yourself, just as in the past, when you have
inserted the subscription form to your list in the top or bottom part of your page.
Just use a frame, some different colours, good incentives. You know the drill.
But to be honest, I do think it is worth a try. You can automate this process easily with
this software and come up with the exact insert you desire. For those of us who are not
comfortable with scripting, it is a perfect solution. And who knows?! Maybe you will
find yourself positively surprised at the great increase of sales from your site. As said
earlier, marketing is learnt by experience.
And if it works as well as claimed, you may just benefit greatly.
bio = Tali Sarnetzky dedicates herself to finding the best tools for marketing,
Keeping newbies in mind at all times!
Click below to learn more about
FOCUS GENERATOR
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