Until people understand that the internet is a new
communication vehicle and not a new entertainment medium,
success will continue to be elusive. The reason for this will
become very clear as you read through this article.

It is not too difficult to see why many internet marketers
insist that the World wide web is an entertainment medium - a
development from TV. The typical person is more interested in
the new offerings on the web that can entertain and less
excited in the details of the enhanced communications
capabilities this new phenomenon brings.

It is therefore not surprising to learn that the net is
actually the first activity in over 40 years that has been
clearly documented as something that causes people to spend
less time watching TV. No wonder most people think of it as
a substitute for TV.

But they have done this with disastrous consequences.
Even as you read this, entrepreneurs all over the world
continue to pump money into all sorts of advertising schemes
on the net. Fascinating when you consider that the same people
doing this hate to be interrupted by advertising when
they’re surfing.

I find it much more useful to think of the net as an
improvement on the telephone. Then everything makes sense
and any promotion on the net works like magic.

People hate interruptions on the phone from telemarketers.
They prefer to call and ask about a product they are interested
in and then to place an order using the same telephone.

If you look at the Internet as an enhanced telephone,
rather than try to advertise through it, you will seek to
advertise elsewhere (offline) to direct the people to
contact
you (by visiting your web site or sending for details
via email). That’s exactly the way it has worked with
the telephone for decades.

Experts have already proved that although the web has
not been a very successful advertising medium, it has
increased advertising revenue for offline mediums like
newspapers, magazines, radio and TV.

There is another very effective proven way of using this
improvement-on-the-telephone medium to promote your
business, and it works much better than advertising.
It is by cashing in on the way most people use the
internet. For years the telephone has been a valuable
instrument for getting information. People looking for
information have frequently made a few calls to get
the info that they are looking for.

Being an improved telephone, the net makes that even
easier. You use a search engine or you visit a web site
and get all the information you want. You rarely look
for information in online advertisements.

So what better way to attract attention to your offering
than to provide lots of useful free articles packed with
information that your target market may be looking for?

And the advantage of doing this online is huge. Offline
PR articles will hardly carry the full contact or address
of where the business or service being written about can
be found. Online, a resource box will not only include
contact information, but it can also have an enticing
special offer or opportunity for the reader to seek

more information via email. This way an article writing
business easily and effortlessly builds up a valuable opt
in contacts list. The list can be contacted later with
information, updates and all sorts of interesting offers.

Having realized that the quality of their content is
the key to success, web sites have been grappling for
a low cost solution to keeping their content interesting,
fresh and informative. They seem to have found the answer
in offering to post articles free on their site. More
and more web sites do that these days.

And more and more smart businesses need to take full
advantage of this to get out the word over the net
about their offerings.

One more aspect has rendered free article posting
extremely effective. It is as a result of the fact
that there is really very little well written material
around, so any well written piece will quickly enjoy
an amazing viral effect.

Here is how it happens. Most of the sites that post
these free articles target web sites and ezine
publishers who download and use these articles.
Many of the web sites that do this in turn also
allow others to download and use the same material.
All with one condition, that they do not edit the
article and that they leave the resource box intact.

The result is that a single article finds it way
around the net to dozens of sites and ends up being
seen by thousands and ultimately hundreds of thousands
of persons interested in the subject written about
and therefore very interested in the sort of products
marketed by the person who wrote the article.

That is exactly how you make full use of the power
of the net to advertise effectively online - and
it’s free.

bio = Christopher Kyalo has over 20 years experience in
marketing and creative writing. He provides a service
that dreams up brilliant article ideas, and writes and
posts them on the net thus creating tremendously
effective advertising for any business. Email him
now at ckyalo at yahoo.com to get your first article
created and written FREE with no obligations.
Or order NOW for a FREE report “How to use the
most effective advertising weapon on the net,
it’s free” by sending a blank email
to bizboom at FreeAutobot.com

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This entry was posted on Monday, December 19th, 2005 at 11:44 am and is filed under Internet marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.