Customers Will Teach You!
Al Hanzal

The fastest and safest way to improve your small business is to create a business niche for yourself. Create a niche, promote your expertise, customers come knocking at your door and you make more profits.

If you will let them, your customers will teach you where to take your business. The strength of your small businesses is your ability to learn from your customers. You have constant contact with your customers. They will teach you how to make more profits in your business. They will show you where to create your business niche.

This 15 minute exercise uses five of your favorite customers. To complete the exercise, think about and remember the names of five favorite customers. Remember the buying process they had with you. Take a moment to write down their names.

Below is a list of reasons why customers buy products and services. For each of your five customers indicate what reason, (they may have two reasons), why the customers purchased from you.

Reasons Customers Buy from You
___They bought because of my credibility
___They bought because of my guarantee
___They bought because of my solution to their problem
___They bought because of immediate gratification
___They bought because of the neatness of my business
___They bought because of my price
___They bought because of my convenience
___They bought because of my professionalism and expertise
___They bought because of other's opinion of my business
___They bought because of my customer service
___They bought because of my quality
___They bought because of my innovations
___They bought because of their great shopping experience
___They bought because of my brand name
___They bought because you made it easy to shop
___They bought because of my reputation

Market what's working!

As you look at the reasons you checked, what pattern emerges? What are the reoccurring reasons customers are buying from you? If these are the reasons why five of your favorite customers are buying from you, how can you promote these same reasons in your business, your marketing and your advertising?

The process is simple. (If you want to be more sophisticated, complete the same exercise using a larger number of your paying customers). You are taking what is successful and reproducing it, enhancing it, in other areas of your business. You take what's working with your favorite customers and broaden its scope to other parts of your business. This will help increase your profits. This is also the foundation for creating a business niche.

In this simple exercise, you let your customers teach you how to make more profits. They are also showing the direction in which to create your business niche.

If you want to learn more about the niche building process, you will want to read my free report, "Niche Building: More Profits with Less Effort". This report shows you how niche building can increase your profits with fewer efforts. It's free! Just click "reply" to this email or send me an email at Al@hanzal.com and on the subject line, put "Free Niche Building Report". I will send you the free report.